Matthew has been writing about the games business for 12 years, for a variety of publications aimed at both consumers and developers. He is currently the Editor-in-Chief of GamesIndustry.biz, an essential website covering both the art and business of video games. A lover of open-worlds and RPGs, Matthew has waited seven long years for the arrival of Red Dead Redemption 2 – a wait that will finally end in 2018.
How the game you’ve developed finds its way to hands of gamers? How do you identify who the audience for you game is and, more importantly, how do you reach them? How do you get their attention and engage them to play your game? This panel will explore these questions, and more, along the path […]