Marcus Imaizumi

Marcus Imaizumi

AppLift

Currently leading sales operations in Latam for Applift as Head of Latam, Marcus Imaizumi is specialist in mobile and gaming business development for Brazil and Latin America, with more than 17 years experience.
Bachelor degree in Business Management at Fundação Getúlio Vargas, professional experience in global leading companies such Yahoo!, Sulake, Innogames, Startapp and Glispa, developing business management roles for user acquisition, monetization, and strategic partnerships.

[SÃO PAULO] How mobile games are using retargeting to improve user acquisition strategies

São Paulo, CCSP - Room Adoniran Barbosa

Are mobile gaming advertisers prepared to succeed? Purchasing users is just the beginning of the life cycle of an app, but what happens after that? Without a strong retention and re-engagement strategy to sustain, user acquisition alone is incomplete. In this conversation, Marcus will explain why retention and re-engagement, parts of retargeting, matter so much. […]

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