Lauren Freeman is Sr. Manager on EA’s External Development Intelligence team (XDI). She manages external development for EA Mobile, Maxis, Spearhead, and VR/AR. Prior to EA, she was Sr. Program Manager and External Producer at F2P mobile game developer Kabam for several years. She started out in the gaming industry as a social game writer and content producer for 6Waves/Lolapps. Prior to joining the gaming industry, Lauren worked in Film/TV as a talent agent and screenwriter.
Leveraging external development partners for game development is more integral now than ever before. Developers need to deliver highly complex games to players quickly, maintain live services content, and create deeply immersive experiences. That said, the external development environment is constantly changing which can make it difficult to navigate. New service providers constantly enter the […]