Janaina Augustin has over twenty years of experience in the entertainment industry, beginning as production assistant in feature films, to executive producer for TV and digital advertising campaigns. She’s a Creative Producer and Technologist, working with interactive content and new formats of entertainment.
Janaina is the Director of Innovation at O2 Filmes since 2005, where she leads the “Other Screens” department, that develops interactive, social media and digital content for the O2 brand and its clients. She’s also the director of social media marketing at O2 Filmes, leading the company’s communication in digital platforms and press.
She started to work with digital content and social media since the beginning of the Internet, developing all kinds of formats during this time. From web series to short movies, apps, virtual reality and 360 films, interactive content, immersive experiences and transmedia for TV series and featured films.
How can new technologies in VR and AR contribute to the development and distribution of new audiovisual content? Major Brazilian and international producers will tell their experiences with VR and AR, including mobile and AR actions, and how storytelling can contribute to improving content and experience within platforms.