Gabriel Stürmer

Gabriel Stürmer

Cupcake Entertainment

Gabriel is CMO of Cupcake Entertainment, a Brazilian fast growing game startup accelerated by GameFounders and Startup Chile, which also received a $1M investment from Playlab.
Passionate entrepreneur and F2P games marketer with focus on community, user acquisition and monetization.
Prior to Cupcake, Gabriel was E-commerce manager at Dell, coordinating multi-million dollar projects and global teams.
Self-taught marketer, Gabriel also holds a bachelor’s degree in Computer Science.

[SÃO PAULO] How mobile games are using retargeting to improve user acquisition strategies

São Paulo, CCSP - Room Adoniran Barbosa

Are mobile gaming advertisers prepared to succeed? Purchasing users is just the beginning of the life cycle of an app, but what happens after that? Without a strong retention and re-engagement strategy to sustain, user acquisition alone is incomplete. In this conversation, Marcus will explain why retention and re-engagement, parts of retargeting, matter so much. […]

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