With a Bachelor’s degree in Administration by UFPE, Erica has been part of the Manifesto Games team since 2012, at first responsible for the management structure including finance, HR, marketing, office management and sales departments. Erica was an integral part of the team that executed Manifesto’s strategic plans, which led to an increase in the company revenue by 300% in 2 years.
Since 2014 Erica is head of the international business area of the studio, attending the main industry conferences, like GDC, Game Connection, XDS and Gamescom, and establishing agreements and partnerships with studios like Gamblit Gaming and Bandai Namco.
In 2015 there were very few LATAM companies offering services to AAA developers and publishers. Fast-forward 3 years and the business practice is much more prolific with companies in the region making a name for themselves in the external development arena. Those on stage will discuss their journeys with respect to the “why” and “how” […]