Working at Riot Games since 2016, Carlos Antunes currently holds the position of Director of Esports and Publishing at the Brazilian office. Before joining Riot Games, Antunes worked for companies such as Accenture, Oi, Artplan, and DM9DDB, where he was responsible for planning communication projects and brand content for companies like Rock in Rio, Natura, Itaú, Johnson & Johnson, among others.
It is not always easy to insert brands out of the context of gamer technology into electronic sports. Although it is a market with a good consumer public, few non-endemic brands know how to enter this scenario in the right way. This panel deals precisely with the care and needs that this type of insertion […]